89/ 100
WarmTier 1Enriched
The Red Lion Inn
A family-stewarded historic hotel in Stockbridge, Massachusetts with 125 rooms or village guest houses, eight meeting spaces, multiple dining venues and year-round programming.
Research snapshot2026-08-2116 cited sources · 4/6 modules complete Open PDF Report
Recalculated ICP score89/1002026-08-21 · Tier 1 fit; warm pending customer, inventory, budget and ownership checks
Rooms and village guest houses1252026-08-21 · Property-stated capacity
Meeting spaces82026-08-21 · Largest stated capacity 175
Instagram followers24.3K2026-08-21 · Official account visible total
Stockbridge openings112026-08-21 · Property and corporate/hybrid roles
Berkshire visitor spending$839.3M2024 · County market proxy only
Visual evidence profile
What supports the opportunity
Source composition and verified operating momentum at a glance.
Evidence mix16 cited sources
Six-segment module readiness strip
No comparable numeric trend
This lead’s evidence is better represented through the module readiness and source composition views.
Visual intelligence map
Research coverage
Each branch maps directly to a required module in the plugin’s canonical report schema.
Why this lead fits CTM
The property combines strong hospitality scale, visitor intent, trackable booking actions, current offer/event narratives and a named marketing owner; absent private financials, customer status and local inventory keep it warm rather than hot.
Fit reasons
A 125-room base and eight meeting spaces create material guest and group-arrival touchpoints.
The site exposes direct booking, dining reservations, offers, group inquiry, newsletters and event actions.
Active 2026 editorial and social publishing provide time-bounded creative hooks.
CTM's hotel, attraction, visitor-center and corridor environments fit advertiser and host hypotheses.
Risks and unknowns
No public evidence confirms incremental paid-media need, budget, attribution access, legal owner or existing CTM relationship.
Regional tourism volume must not be represented as property demand or revenue.
Evidence modules
Lead intelligence structure
Each module uses a view tailored to its canonical evidence type—reports, momentum, channels, leaders, roles, or demand.
01Analyzed reportsNo property annual or financial report was found. The 2024 Massachusetts tourism-impact report provides a Berkshire demand proxy; property sources provide capacity and preservation evidence without P&L disclosure.Partial
Reported Performance4 verified metrics
Berkshire visitor spending$839.3M2024 · Market expenditure, not Inn revenue
Berkshire visitor-generated tax revenue$72.4M2024 · $18.0M local and $54.3M state
Berkshire hotel/motel/STVR person-nights1.7M2024 · County market proxy
Berkshire hotel/motel/STVR person-trips1.1M2024 · County market proxy
Reviewed Reports1 records
Government-commissioned tourism economic-impact report · Calendar year 2024The Economic Impact of Travel in Massachusetts / 2024p
State, regional and county estimates for visitor spending, overnight volume, earnings, employment and taxes.
Berkshire visitor spending was $839.3M in 2024, up 1.2% from $829.2M in 2023.
Berkshire hotel, motel and STVR volume was 1.7M person-nights and 1.1M person-trips in 2024.
The report defines a visitor as traveling 50 miles or more on a day or overnight trip.
Additional Evidence3 items
Additional Signals
Modeled county impacts cannot establish Inn occupancy, revenue, source markets or incremental media opportunity.
Research Boundaries
The Inn and MSH are private and no public property-level financial statement, occupancy, ADR or RevPAR report was located.
The $25 preservation fee is a published charge, not evidence of restoration budget, spend or profit.
02Growth signalsSources show active commercialization, preservation, publishing and programming, but no property year-over-year revenue, occupancy or room-count growth series.Partial
The offers page exposes 10 named offers, packages or partner experiences with booking or learn-more actions.
The 2026 experiences surface promotes music, gallery and magic programming, partner-ticket discounts, wellness, retail and summer season.
The blog published five dated 2026 articles through July spanning America 250, group trips, FIFA travel, proposals and winter demand.
The property says preservation investment remains significant and funds restoration through a $25 plus tax nightly fee.
Additional Evidence5 items
Additional Signals
Test one story—New England Insider, America 250, fall or live music—against direct booking, group inquiry or offer engagement.
Use a separate host hypothesis focused on guest discovery of Berkshire attractions, not room acquisition.
Offer breadth and publishing activity are readiness signals, not proof of incremental demand or financial growth.
Seasonality, availability and blackout terms vary and require validation.
Research Boundaries
No defensible property revenue, occupancy, ADR, RevPAR or comparable-year series was found.
03Social activityOfficial Instagram is active and commercially integrated, with 24.3K followers and a current August 2026 sample spanning offers, rooms, fall demand, partners, events and awards.Complete
Additional Evidence5 items
Additional Signals
Cultural partners and destination adjacency, including Jacob's Pillow and nearby museums and gardens.
A visible post promotes 20% off Sunday-Thursday stays for New England residents and directs users to the bio booking link.
Recent posts include 2026 Wine Spectator recognition, Jacob's Pillow content and room/lifestyle creative.
Research Boundaries
Follower and posting figures are a point-in-time sample, not reach, conversion or paid-media performance.
Facebook and TikTok cadence and engagement were not normalized.
04C-suite activityThe first-party roster resolves a property general manager, exact marketing owner and sales leadership, while exposing a sales-title conflict.Complete
Marketing ManagerJessica Martin
Lead with one seasonal booking action and a separate guest-discovery host concept.
General ManagerStacey Gravanis
Frame the decision around trackable demand, guest value and operating fit.
Director of SalesSusan Beaudry
Use only if group demand enters scope; verify the current contact first.
Decision PathPublic buying signals
Property-level marketing ownership is established by the official team roster.
Best-evidenced initial owner for visitor-media and offer evaluation.
General-management role provides property-level sponsorship.
Additional Evidence5 items
Additional Signals
Executive sponsor, not assumed day-to-day media buyer.
The team roster names Beaudry; the event page still names Erin O'Shaughnessy.
Potential group-sales stakeholder after role revalidation.
Research Boundaries
Titles establish role scope, not budget authority or vendor interest.
Conflicting sales pages make pre-outreach revalidation mandatory.
05Hiring activityThe official MSH portal showed 11 Stockbridge openings: clear hotel-operational roles plus corporate or hybrid finance and internship roles. The count is not treated as 11 Inn-only vacancies.Complete
5Visible RolesPublic openings connected to this lead
Hotel maintenance · Stockbridge, MAMaintenance Supervisor
Listed at $26-$28/hour for hotel assets and preventative maintenance.
Guest services · Stockbridge, MAFront Desk Agent
Listed at $18-$19/hour for guest arrival and departure.
Culinary · Stockbridge, MASous Chef
Listed at $65,000-$70,000 for kitchen leadership.
Food and beverage · Stockbridge, MACocktail Server
Explicitly describes service throughout The Red Lion Inn.
Housekeeping · Stockbridge, MAHousekeeping Supervisor
Listed at $20-$21/hour for rooms, public areas and team guidance.
Hiring spans arrival, rooms, maintenance and food and beverage, consistent with a full-service footprint.
Stockbridge is also MSH's home-office location, so corporate roles cannot be assumed Inn-only.
Additional Evidence2 items
Research Boundaries
Five representative openings are detailed; the filtered total was 11, including roles not safely attributable solely to the Inn.
Openings should be refreshed within 14 days; they do not prove net workforce growth.
06Visitor activityThe Inn has measurable booking, dining, group and event actions inside a substantial Berkshire overnight market; county volume is kept separate from property demand.Complete
Demand & DistributionOwned metrics remain distinct from market proxies
Property rooms / village guest houses1252026-08-21 · Capacity, not occupied room-nights
Meeting spaces82026-08-21 · Largest capacity 175
Berkshire visitor spending$839.3M2024 · Market context only
Berkshire hotel/motel/STVR person-nights1.7M2024 · County proxy, not Inn occupancy
The property markets winter, summer, fall, America 250 and weekday resident offers.
The Courtyard is June-October; Lion's Den serves food Wednesday-Sunday and applies a music charge Thursday-Saturday during performances.
New England Insider targets residents; a visible Instagram post promoted 20% off Sunday-Thursday.
No property guest-origin, drive-market share or international mix was found.
Additional Evidence4 items
Additional Signals
The site exposes room booking, OpenTable, group inquiry, event programming and offer-specific booking codes.
As a hotel, the Inn is a plausible host location for nearby-attraction discovery, subject to footprint and service-fit confirmation.
Research Boundaries
No public Inn attendance, occupied room-nights, occupancy, conversion or guest-origin baseline was found.
County metrics are external context and are not added to property performance.
If customer and inventory checks clear, evaluate two motions: an advertiser test tied to a room, offer or group action, and a host-location conversation focused on guest discovery.
Recommended solution
For acquisition, test a rack card or guide placement plus matched digital creative with offer-specific QR and UTM routing; for host fit, separately assess a display suited to the Inn's décor and Berkshire guest needs.
Pilot hypothesis
Contextual visibility among visitors choosing lodging, dining and culture may increase qualified offer sessions or group inquiries for one seasonal window.
Measurement plan
Choose one primary advertiser action—completed room booking or qualified group inquiry—and keep it separate from host-display engagement.
Use placement-specific QR, UTMs and booking-code or inquiry-source capture; report scans, qualified sessions, booking starts and completed bookings where available.
For a host pilot, track display deployment, replenishment, guest interactions and partner scans separately.
Predefine window, offer availability, mobile booking QA, consent, analytics access and a matched pre-period or holdout.