93/ 100
HotTier 2 - Attractions and bookable visitor experiencesEnriched
Liberty Science Center
A 300,000-square-foot nonprofit science attraction in Liberty State Park, Jersey City, serving family, school, group and tourism audiences in the New York-New Jersey market.
Research snapshot2026-08-2119 cited sources · 6/6 modules complete Open PDF Report
Enriched lead score93/1002026-08-21 · Recalculated from live fit, capacity, buyer, trigger and measurement evidence.
Annual visitors800K+Current annual claim in July 2026 · Owned first-party claim; not a dated audited attendance total.
FY2025 revenue$39.69MFiscal year ended June 2025 · Latest available IRS-derived filing value.
Live openings112026-08-21 snapshot · Official ADP board headline; 10 roles were visible before expanding the list.
Instagram followers73.3K2026-08-21 snapshot · Point-in-time public profile observation.
Visual evidence profile
What supports the opportunity
Source composition and verified operating momentum at a glance.
Evidence mix19 cited sources
Six-segment module readiness strip
Verified growth trendTotal revenue
Revenue declined 11.4% in FY2024, then recovered 11.0% in FY2025, remaining 1.6% below FY2023.
Visual intelligence map
Research coverage
Each branch maps directly to a required module in the plugin’s canonical report schema.
Why this lead fits CTM
Recalculated at 93/100 from current evidence: 20/20 visitor fit, 18/20 geography, 19/20 campaign readiness, 13/15 capacity, 9/10 buyer reachability, 10/10 trigger strength and 4/5 measurement readiness. Exact CTM inventory and LSC media budget remain unverified.
Fit reasons
LSC is a ticketed, high-volume attraction positioned for tourists and active locals in the NYC-NJ visitor market.
The admission journey is a seven-step online funnel with a promo-code field, creating a practical path for route-coded measurement.
A current premium exhibition, a live hotel promo and an actively developing innovation campus provide timely partnership and visitor-discovery triggers.
Paul Marsh is publicly listed as Vice President, Marketing and Communications, giving CTM a named functional buyer route.
Risks and unknowns
SciTech Scity is a partner campus under development and must not be represented as LSC-owned attendance, revenue or a guaranteed media-buy trigger.
The statewide visitor figures are market proxies and are not attributable to LSC.
Before outreach, recheck the buyer role, active exhibition dates, live openings and CTM route availability.
Evidence modules
Lead intelligence structure
Each module uses a view tailored to its canonical evidence type—reports, momentum, channels, leaders, roles, or demand.
01Analyzed reportsThe latest three IRS-derived filings establish a current financial and capacity baseline; LSC also links a 2026 impact report, but the linked Issuu body was not available for content-level verification in this run.Complete
Reported Performance5 verified metrics
Total revenue$39.69MFY2025
Total expenses$33.32MFY2025
Net income$6.37MFY2025
Net assets$137.16MFY2025
Program-service revenue$16.26MFY2025
Reviewed Reports2 records
IRS Form 990 · FY2025Liberty Science Center Inc - Fiscal Year Ending June 2025 Form 990
The latest filing shows a financially substantial nonprofit with positive operating surplus, rising program-service revenue and a large net-asset base.
Impact report portal · 20262026 LSC Impact Report landing page
LSC publicly links a 2026 impact report and frames its impact around science education and community outcomes.
FY2025 revenue was $39.69 million and expenses were $33.32 million, producing $6.37 million of net income.
Program-service revenue reached $16.26 million, or 41.0% of total revenue; contributions were $15.65 million, or 39.4%.
The scale and mix support commercial capacity, but a Form 990 does not identify an available media budget.
Additional Evidence5 items
Additional Signals
Contribution income remains material, so a proposed pilot should be bounded and tied to visitor outcomes rather than capacity assumptions.
The official page confirms a 2026 impact-report publication route.
Science education and community impact are the public impact frame.
The linked Issuu report body was not available for safe content-level verification in this Chrome run; no metrics from it are quoted.
Research Boundaries
The filing data is authoritative for financial trends but does not disclose current campaign budgets, channel attribution or procurement constraints.
02Growth signalsRevenue rebounded in FY2025 after a FY2024 dip, while program-service revenue and net assets rose across all three years; current exhibitions, hiring and SciTech activity add forward triggers.Complete
LSC maintains a broad active exhibition portfolio, including family, animal, astronomy, engineering and premium experiences.
The Power of Poison adds a ticketed premium offer through January 3, 2027.
The official hiring board displayed 11 live openings across visitor-facing, digital, STEM, health and exhibit functions.
LSC states that the Frank J. Guarini Innovation Campus, including SciTech Scity facilities and the existing science center, will start to open in 2026.
Additional Evidence3 items
Additional Signals
A near-term campaign can align to the premium exhibition and wider 2026 campus attention, but LSC visitor marketing and SciTech institutional partnership goals should remain distinct.
The financial trend is not a clean growth curve, and SciTech development activity should not be conflated with LSC admission demand.
Research Boundaries
No comparable year-by-year owned attendance series was published in the checked current sources.
03Social activityLSC maintains a substantial, highly active Instagram profile and an established YouTube library; current content emphasizes exhibitions, accessible science, events and the annual Genius Gala.Complete
Additional Evidence2 items
Additional Signals
Six visible Genius Gala 14 videos published within roughly three months extend a major in-person event into reusable digital content.
Research Boundaries
Social observations are point-in-time and authenticated; engagement medians were not accepted because comparable like/comment counts were not consistently visible.
04C-suite activityLSC publicly identifies both an executive sponsor and a functional marketing buyer; SciTech communications also surface a distinct innovation-program stakeholder.Complete
President and CEOPaul Hoffman
Escalate only after the marketing team validates a bounded pilot and demonstrates fit with LSC visitor-acquisition priorities.
Vice President, Marketing and CommunicationsPaul Marsh
Lead with a measurable, corridor-specific visitor-discovery test supporting the active exhibition calendar.
Executive Director and Head of SciTech Innovation HubAlexander Richter
Do not route a standard attraction campaign through this stakeholder unless LSC identifies a SciTech-related objective.
Decision PathPublic buying signals
His official biography positions SciTech Scity as a core long-term institutional initiative.
Executive sponsor for a broader tourism or institution-level program; not the preferred first operational contact.
The title places him at the intersection of campaign strategy, visitor messaging and communications.
Additional Evidence4 items
Additional Signals
Recommended initial buyer for distribution, publication, creative or print-plus-digital campaign evaluation.
His public remit is SciTech innovation partnerships, distinct from LSC ticketed-visitor marketing.
Secondary stakeholder only if a proposal explicitly involves SciTech Scity programming or partner activation.
Research Boundaries
Role listings establish current public titles, not procurement authority or availability; re-verify immediately before outreach.
05Hiring activityThe official ADP board showed 11 current openings; the first 10 visible roles span digital media, external affairs, STEM partnerships, exhibitions, IT/AV, visitor-facing performance and health-program delivery.Complete
10Visible RolesPublic openings connected to this lead
STEM Education · Jersey City, NJPaid Internship: STEM Engager
Paid Internship: STEM Engager contributes to the current multi-function hiring pattern.
Marketing and Communications · Jersey City, NJCoordinator, Digital Media
Coordinator, Digital Media contributes to the current multi-function hiring pattern.
Exhibitions · Jersey City, NJExhibit Technician (Full Time)
Exhibit Technician (Full Time) contributes to the current multi-function hiring pattern.
Guest Experience · Jersey City, NJPerformance Ambassador (September - January)
Performance Ambassador (September - January) contributes to the current multi-function hiring pattern.
Technology · Jersey City, NJTechnology Support Specialist (IT/AV)
Technology Support Specialist (IT/AV) contributes to the current multi-function hiring pattern.
Digital media and external-affairs roles indicate active communications capacity.
Exhibitions, STEM partnership and visitor-facing roles align with program delivery and guest-experience investment.
Rural-health roles appear connected to a programmatic expansion and should not be treated as direct evidence of tourism-marketing spend.
Additional Evidence6 items
Additional Records
Programs · Jersey City, NJRural Health Program Manager
Rural Health Program Manager contributes to the current multi-function hiring pattern.
Programs · Jersey City, NJRural Health Transformation, Sr. Coordinator
Rural Health Transformation, Sr. Coordinator contributes to the current multi-function hiring pattern.
External Affairs · Jersey City, NJPaid Internship: External Affairs
Paid Internship: External Affairs contributes to the current multi-function hiring pattern.
Partnerships · Jersey City, NJPaid Internship: STEM Partnerships
Paid Internship: STEM Partnerships contributes to the current multi-function hiring pattern.
Exhibitions · Jersey City, NJExhibit Project Manager
Exhibit Project Manager contributes to the current multi-function hiring pattern.
Research Boundaries
The board headline reported 11 openings while only 10 role cards were visible before expanding the list; the unenumerated eleventh role is not guessed. Recheck within 14 days of outreach.
06Visitor activityCurrent first-party material states more than 800,000 annual LSC visitors, while New Jersey reported 123.7 million statewide visitors in 2024; the statewide figures are market context, not LSC footfall.Complete
Demand & DistributionOwned metrics remain distinct from market proxies
Annual LSC visitors800K+Current annual claim in July 2026 · Owned first-party claim; not a year-specific audited total.
Annual student visitors250K+Current annual claim in July 2026 · Owned first-party student-visit claim.
New Jersey visitor volume123.7M2024 · Market proxy - not owned footfall.
New Jersey day visitors69.9M+2024 · Market proxy - not owned footfall.
New Jersey overnight visits53.0M2024 · Market proxy - not owned footfall.
The Power of Poison runs July 4, 2026 through January 3, 2027, spanning summer, fall and holiday visitation.
The official site advertised daily 10 a.m.-5 p.m. hours through September 7 at the research snapshot.
LSC positions itself near lower Manhattan, the Statue of Liberty, PATH, Hudson-Bergen Light Rail, NJ Transit and hotel partners, supporting Jersey City, Manhattan and Newark-area source-market testing.
New Jersey's 2024 market included 69.9 million day visitors and 53.0 million overnight visits.
Additional Evidence4 items
Additional Signals
The travel page already coordinates a featured Sonesta hotel offer with a 15% promo code valid through January 1, 2027, demonstrating an active lodging-partnership and trackable-offer pattern.
CTM's stated visitor environments include hotels, attractions, airports, train stations and transportation corridors, matching LSC's arrival ecosystem subject to local inventory confirmation.
Research Boundaries
The 800K+ owned figure is a current institutional claim, not an audited period-specific attendance series.
The 123.7 million, 69.9 million and 53.0 million figures describe statewide visitor activity and must not be attributed to Liberty Science Center.
A Jersey City-centered visitor-discovery pilot can meet LSC's active exhibition and tourism proposition at hotels and transportation-linked visitor environments, while avoiding unsupported assumptions about a statewide media buy.
Recommended solution
Recommend a phased print-plus-digital test, subject to inventory: visitor-ready creative for The Power of Poison and general admission across qualified Jersey City lodging and selected Manhattan/Newark gateway environments, with a dedicated landing path.
Pilot hypothesis
If high-intent travelers encounter a concise premium-exhibition message near lodging or arrival points, route-coded ticket sessions and promo-code use should provide a practical test of incremental visitor discovery.
Measurement plan
Use unique QR/UTM combinations by corridor or host cluster and report sessions, ticket-funnel starts and completed purchases where LSC analytics allow.
Use a campaign-specific promo code or landing parameter only if LSC approves the commercial and analytics setup.
Record materials distributed, host/route coverage and replenishment before interpreting conversion results.