82/ 100
WarmTier 2 - Attraction / bookable visitor experienceEnriched
Jenkinson's Aquarium
A privately owned, year-round AZA-accredited aquarium on the Point Pleasant Beach boardwalk, opened in June 1991 and focused on marine-life education, conservation, animal encounters and visitor programming.
Research snapshot2026-08-2112 cited sources · 2/6 modules complete Open PDF Report
Owned annual visitors275Kreported August 2025 · Directly attributed to the aquarium director; not boardwalk attendance.
Official Instagram audience16K2026-08-21 snapshot · Point-in-time public profile count.
Visible aquarium openings22026-08-21 snapshot · Two role descriptions were visible; posting dates were not shown.
AZA accreditation horizonMar 20292026-08-21 verification · Current accreditation status shown by AZA.
Visual evidence profile
What supports the opportunity
Source composition and verified operating momentum at a glance.
Evidence mix12 cited sources
Six-segment module readiness strip
Verified growth trendNew Jersey total visitation - market context only
The 2.7% increase supports a positive state demand backdrop, but it is not Jenkinson's Aquarium attendance growth.
Visual intelligence map
Research coverage
Each branch maps directly to a required module in the plugin’s canonical report schema.
Why this lead fits CTM
Strong visitor-market fit, current programming and a renovation/anniversary trigger justify high priority, but the score is held below hot because private financial capacity, the day-to-day marketing buyer and exact CTM placement availability are unverified.
Fit reasons
The aquarium is a ticketed, year-round attraction in a Jersey Shore visitor environment, with adult admission at $19 and programming that includes animal encounters, events, school/group experiences and online booking paths.
A 35th anniversary and a newly renovated top floor create a current creative and visitation trigger.
A 275,000 annual visitor base and active Instagram publishing provide a credible audience and measurement foundation.
Risks and unknowns
Private-company financial capacity and current media budget are not publicly verified.
Statewide tourism growth is a market proxy and cannot be used as proof that aquarium attendance is growing.
Campaign feasibility depends on route-level CTM inventory and the aquarium's internal approval path.
Evidence modules
Lead intelligence structure
Each module uses a view tailored to its canonical evidence type—reports, momentum, channels, leaders, roles, or demand.
01Analyzed reportsNo aquarium-specific annual, impact, financial or audited report was found on the checked official overview, mission and historical surfaces; these pages provide operational context but not report-grade financial disclosure.Not found
Reported Performance0 verified metrics
No comparable report metrics found.
Reviewed Reports0 records
No public reports were accepted.
Additional Evidence2 items
Research Boundaries
Private-company data for revenue, operating margin, attendance history, capital cost and marketing budget was not exposed by the checked official sources.
Jenkinson's Boardwalk/operator-level figures must not be substituted for aquarium-specific results without an explicit entity and scope match.
02Growth signalsCurrent growth evidence is operational rather than financial: a reopened renovated top floor, a 35th-anniversary platform, active programming, two visible guest-facing openings and a growing statewide tourism market. No comparable aquarium-owned financial or attendance series was published.Partial
The official site states that the newly renovated top floor is open and features rainforest animals, fish and Wally the sloth.
The 2026 website carries a 35th-anniversary identity, matching the aquarium's June 1991 opening date.
Two visible guest-facing roles support continued education, event and visitor-experience activity.
The renovation and anniversary create a near-term reason to test gateway-market and in-destination creative before the trigger becomes stale.
Additional Evidence5 items
Additional Signals
State tourism forecasts projected 126.4 million New Jersey visitors in 2025, but this remains a forecasted market backdrop rather than owned aquarium demand.
No published aquarium baseline is available to determine whether 275,000 annual visitors represents growth, decline or a stable level.
Renovation cost, commercial targets and anniversary campaign budget were not disclosed.
Research Boundaries
The one available owned attendance figure cannot support a time-series growth rate.
The statewide trend must stay visually and verbally separate from aquarium-owned performance.
03Social activityThe official Instagram profile shows a mature 16K-follower channel with 2,555 posts and near-daily recent publishing; nine visible posts sampled across August 11-20, 2026 emphasized animals, educational storytelling, current programs and visitor experiences. Public engagement counts were not consistently exposed.Partial
Additional Evidence3 items
Additional Signals
A pinned 2026 post tagged seabird conservation organization SANCCOB, indicating conservation-partner storytelling on the official channel.
Research Boundaries
Facebook profile verification was blocked by an account checkpoint in Chrome, so Facebook followers, cadence and engagement were excluded rather than inferred.
Instagram engagement counts were not consistently exposed on the public profile view, so median engagement is not reported.
04C-suite activityCindy Claus is currently verified as aquarium director and publicly connected the aquarium's 275,000 visitors and 35-50 year-round jobs to Jersey Shore coastal-tourism resilience in an August 2025 guest column.Partial
Director, Jenkinson's AquariumCindy Claus
Frame a pilot around the renovated top floor and 35th anniversary while showing how visitor discovery supports a year-round coastal attraction; avoid implying guaranteed attendance lift.
Decision PathPublic buying signals
Public activity emphasizes marine conservation, coastal protection, visitor-economy resilience and operational preparedness.
Claus is the likely executive sponsor for a visitor-marketing pilot; the working campaign owner should still be confirmed.
Additional Evidence1 items
Research Boundaries
The checked public sources did not expose a current leadership roster, tenure start, marketing executive or formal procurement owner.
05Hiring activityTwo current role descriptions were visible on the official aquarium employment page, both centered on guest interaction, education, events and visitor service.Complete
2Visible RolesPublic openings connected to this lead
Education / Visitor Experience · Point Pleasant Beach, New JerseySeasonal Educator
The role connects guests with animals, mission and conservation stories through touch tanks, tours, feeding talks, programs and community events.
Events / Guest Experience · Point Pleasant Beach, New JerseyCostume Mascot / Perky the Penguin
The role supports on- and off-site appearances, boardwalk activation, fairs, festivals and visitor interaction.
Visible hiring concentrates on interpretation, education, events and on-site/off-site guest engagement rather than corporate expansion.
Additional Evidence1 items
Research Boundaries
The page did not show posting dates, requisition IDs, closing dates, salary or a separate applicant tracking system, so the opening count is a point-in-time visible-page count only.
06Visitor activityThe strongest owned visitor signal is the director-reported 275,000 annual aquarium visitors. Statewide New Jersey visitation and spend add positive market context, but they are explicitly classified as government market proxies and not aquarium footfall.Complete
Demand & DistributionOwned metrics remain distinct from market proxies
Aquarium annual visitors275Kreported 2025-08-17 · Owned aquarium attendance figure directly stated by the director.
New Jersey total visitors123.7M2024 · Government market proxy - not owned aquarium footfall.
New Jersey day visitors69.9M+2024 · Government market proxy - not owned aquarium footfall.
New Jersey visitor spending$50.6B2024 · Government market proxy for statewide tourism capacity; not aquarium revenue.
The aquarium advertised 10 a.m.-10 p.m. summer hours through Labor Day and a separate off-season feeding schedule, supporting a summer-peak and shoulder-season planning distinction.
The mission page describes the aquarium as year-round; this allows CTM testing beyond the peak shore season, subject to confirmed operating hours and inventory.
The aquarium's boardwalk location and official Jersey Shore positioning indicate a mixed in-market audience of destination visitors and active locals, but no origin-market distribution was published.
The attraction is located at 300 Ocean Avenue on the Point Pleasant Beach boardwalk, creating a clear in-destination decision context.
Additional Evidence4 items
Additional Signals
CTM reports brochure and print-plus-digital placements across hotels, attractions, visitor centers, airports, shopping areas, recreation hubs and transportation corridors; exact market inventory must be confirmed.
Research Boundaries
No daily, monthly, seasonal or year-over-year owned attendance series was published; the 275,000 figure has no disclosed counting methodology in the checked source.
Statewide visitation, day trips and visitor spend are market context only and must never be labeled as Jenkinson's Aquarium performance.
No verified source-market mix, web-traffic estimate, conversion rate or visitor demographic profile was used.
A measured visitor-discovery pilot can turn the renovated top floor and 35th anniversary into a concrete reason for Jersey Shore and gateway-market travelers to choose the aquarium during the trip.
Recommended solution
Propose a bounded brochure or rack-card distribution test with optional digital reinforcement, using a renovation-led creative, event calendar and trackable landing page; geography, inventory, frequency and pricing remain subject to confirmation.
Pilot hypothesis
If visitors in nearby hotels, visitor centers and other verified high-intent environments see a specific renovated-floor or program offer, more will reach a route-coded aquarium page or redeem a market-specific code than during the matched pre-pilot baseline.
Measurement plan
Create market-specific QR codes and URLs for each confirmed distribution zone, then compare sessions, ticket-intent events and program bookings with a matched baseline.
Use a distinct offer or inquiry code where commercially acceptable and report scans, landing-page conversion and redemptions without promising bookings or footfall.
Separate peak-summer and shoulder-season results because operating hours and program mix differ.